Thursday, June 24, 2010

Clothing Production Done Democratically



I just stumbled upon (no, not using StumbleUpon) a post about a new site called Garmz.com, an Austrian-based startup that allows designers to upload designs, voted upon by readers, with the most popular designs being produced by the website.

It seems the most difficult part of breaking into the fashion world is transforming ideas into products, and that's where Garmz.com comes to the rescue.
"Starting a fashion label is a long and expensive process with a wicked learning curve. Add a lack of adequate outlets to begin production and it becomes even more of a daunting task. In fact, the difference between the successful designers and never-weres can be traced to this stage in development. [...] The one crucial difference we see in Garmz is that they seem to already have their production chain mapped out with promises that they will produce winning pieces through their vendors in Eastern Europe and sell finished items on the site. As well, fashion designers can set their own selling prices, margins, and cuts per sale; an open model that favors the creator." - Afingo.com
I can imagine a site like this helping to launch successful designers who otherwise
might not get that break they so desperately need. The site is still in preview right now, but promises to be up and running in August. Garmz.com

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